Amazon Go is a store with the world’s most advanced shopping technology so you never have to wait in line: simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously). Each store is locally-curated within a 3-6 block radius to give consumers the local taste, plus household brands, of their neighborhood. One way to make each store unique, other than the varied store design, was the marketing and environmental signage.
Led Amazon Go’s marketing collateral and 15 full-cycle photoshoots while establishing the brand’s house style. Managed multi-vendor production pipelines and timelines. Owned the app’s visual experience, co-developing a flexible, multi-language system aligned to each curated store.
Sampling of ECG assets for the Amazon Go app
Sampling of in-store signage
Sampling of the Amazon Go ‘House Style’ photo library
