| Amazon Go is a store that offers delicious ready-to-eat breakfast, lunch, dinner, and snack options made by Amazon Go chefs and favorite local kitchens and bakeries. Fortunately, there was budget for photography exploration so I ran two shoots to test out concepts using actual items that Amazon Go stores offer. These images would be placed in Amazon Go marketing and advertising collateral; everything from mobile ads to large-scale digital displays to postcards to full-scale building wraps.
Concept: GO GRIDS
Amazon Go is essentially the world’s first smart-store and offers everything from large national brands to small local finds. So I thought… how can you highlight something abstract while staying tangible and delicious… as well as branded? How can one image grab a customer’s attention, immediately make them hungry and then ultimately drive them to purchase the item?
To note: Circles, diamonds, rectangles, and parallelograms are the common shapes within the Go brand
Concept Creation
Photo Art Direction
On-set Direction
Food Styling by Bridget K. Meyer
| Below are executions utilizing the imagery paired with Amazon Go branded elements
| Some candids from the this test shoot...
