| Amazon Go is a store that offers delicious ready-to-eat breakfast, lunch, dinner, and snack options made by Amazon Go chefs and favorite local kitchens and bakeries. Fortunately, there was budget for photography exploration so I ran a few shoots to test out concepts using actual items that Amazon Go stores offer. These images would be placed in Amazon Go marketing and advertising collateral; everything from mobile ads to large-scale digital displays to postcards to full-scale building wraps.
Our small, nimble team created varies branded posters to see which would perform best within the retail space. Some we even bought some media placements for.
Concept Creations w/ Julie Kline, Hafiz Huda & Jillian Kosic
Photo Art Direction + Design Layout
Food Styling by Bridget K. Meyer
To note: Circles, diamonds, rectangles, and parallelograms are the common shapes within the Go brand
POSTER SET 1: The message “Good Food Fast” is an Amazon Go branded statement and found in each store… so I brought that idea to life.
POSTER SET 2: Simple messaging + vibrant food imagery (that matches brand color palette) designed for store launch “teaser”campaign around physical locations
POSTER SET 3: Simple messaging + plated food imagery designed for in-store marketing signage; both on colored and white backgrounds
POSTER SET 3: Since geometric shapes are critical for the Amazon Go brand, we test out some shapes and organizing the items being marketed in interesting ways.
POSTER SET 4: Messaging that mirrors out-of-home campaign and heroically highlights a strategic partner
