| Amazon Go is a store with the world’s most advanced shopping technology so you never have to wait in line: simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. The chain opened its doors in Seattle, and almost immediately launched stores in Chicago and San Francisco. So we needed to launch an awareness campaign.
Created the campaign to be cohesive with any given store’s evergreen marketing campaign, as well as test out different messaging/imagery to see what resonates the most.
To note: Campaign is currently live in the Chicago and San Francisco market - including digital verticals, billboards, building wraps, transportation station takeovers, mobile ads, etc
Concept & Design Layout
Guideline & Template Creation
Photo Art Direction
On-set Direction (Photoshoots)
I Sampling of both live shots and mocked (not yet live)
I Sampling of the Amazon Go ‘House Style’ photo library used in each placement