| “Amazon is NOW delivering in Singapore”
From focus groups to local photoshoots, I was able to experience and then integrate the culture into an authentic advertising campaign. In the smiles of the families, we showed Singapore what Prime Now really delivers.
To note: Singapore is NOW the first country in southeast Asia to have an Amazon retail. The response was overwhelming, making the launch a huge success. During the first week, Prime Now was the #1 downloaded free app in Singapore. It was also the most successful launch in Prime Now's history, with over 2.4k orders in the first 24 hours. Also a first for Amazon was announcing the launch of a new country using editorial photography instead of the “standard” country flag. Social media was buzzing about how Amazon did their homework and ultimately resonated with the locals.
Global Style Guide
Social Media Content
| Images used for each campaign placement; shot locally in Singapore to be 100% authentic and resonate with the locals who will benefit from this service.
| Some candids from the Singapore photoshoot...