| "Love what's looking back at you"
Created and executed this national brand campaign including two :30 television spots, three print ads, full website redesign, and full creative control over social channels. The concept behind the creative is that women are now loving what they look like in mirrors. The POV is from the mirror itself and showcasing the positive results of feeling confident and beautiful. No matter who they are.
Art Directed Sets (Photoshoot & Live-Action)
| Images used for campaign placements and branded collateral; including website, social channels, store marketing collateral, etc
| Sampling of social media content/activations…