| Oversaw and led the design for this test-driving event; from conception through production to the actual event itself. While partnering with JackMorton, we brought to life this electric concept (on Electric Avenue in Venice, CA) in all the ways we could imagine. From social media promos, vehicle wraps, billboards, on-site signage and working hand-in-hand with TikTok phenomenon host @yourkoreandad, that drew people in on Abbott Kinney Boulevard. Can you feel it?
Team: Liz Newman, GiGi Novak, Mike Davis, Joe Gielniak
| Snippets from social brand guidelines
