| Designed and oversaw the building of this branded “blue-thread” visual system to unite General Motors' digital design. This look roots itself in GM's existing brand, but demands attention in a way that feels native to social. Established style guidelines and oversaw template creation to distribute amongst GM and agency partners. This project was a simple ask at first, but after I conducted a self audit on GM’s branding across elements, we saw opportunity to go wider and more conceptual with this system.
Creative Team: GiGi Novak Alexander and myself
| Snippets from social brand guidelines
