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jenne b. webster

  • work
  • design
  • me

| The loon is a creature that thrives where others flounder. It’s a master of the elements, perfectly at home in places that would make a lesser bird weep. That’s the spirit we’ve captured in every pair of Loon’r boots—defiance in the face of the cold, a laugh in the dark, and an unshakeable belief that winter is there to be conquered, not endured.

But it’s not just about a boot; it’s a philosophy. It’s Loon’r.

  • Brand Strategy + Design System

  • Logo + Identity Suite

  • Product tags/stamps

  • Packaging

Creative Team: Karen Cathel, Eric Bruno & myself

 

| Snippets from brand guidelines

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| Limited edition packaging for brand launch; collect them all!


| Snippets from live website found here: loonr.com

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