The loon is a creature that thrives where others flounder. It’s a master of the elements, perfectly at home in places that would make a lesser bird weep. That’s the spirit we’ve captured in every pair of Loon’r boots—defiance in the face of the cold, a laugh in the dark, and an unshakeable belief that winter is there to be conquered, not endured.
But it’s not just about a boot; it’s a philosophy. It’s Loon’r.
Brand Strategy + Design System / Logo + Identity Suite / Product tags & stamps / Packaging
| Snippets from brand guidelines
| Limited edition packaging for brand launch; collect them all!
| Snippets from live website found here: loonr.com
Creative Team: Karen Cathel, Eric Bruno & myself