My partner, Olivia Hill and I, came up with the new tagline and logo/look for RAM Trucks. Though rounds of research, creative explorations, and hundreds of taglines presented ‘Nothing Stops Ram’ came out on top. There were multiple briefs for multiple projects needing this refresh so we were driving the truck as we were designing it. Owning our ‘Stinger Yellow’, standing out amongst our competitors and forcing people to stop and look/watch/consume. A Ram (the animal) does not back down from a fight and will not be stopped once started. And neither can Ram. The HEMI is back. And Ram is back in Nascar (which is a huge deal). So why not start there? Right on the tracks.
| Grabs from the brand guidelines Alex Sheldon beautifully created…
Team: Olivia Hill, Gary Pascoe, Alex Sheldon